Growing Organic Sessions by 130.7% for ZONE3
A comprehensive SEO strategy for a leading triathlon and open water swimming brand, driving 130.7% growth in organic sessions, +74.8% organic revenue,
Dominating organic search in a competitive market
ZONE3 is a leading triathlon brand producing wetsuits, swimwear, and performance kit for open water swimmers and triathletes worldwide. They had a great product range and strong brand recognition within the sport, but were losing significant organic market share to competitors in search results. We developed a comprehensive SEO strategy targeting high-intent keywords across their triathlon, wetsuit, and swim categories, delivering 130.7% growth in organic sessions and over 400 first-page rankings.
Fixing the foundations before building on them
We started with a deep technical audit, identifying and resolving crawlability issues, duplicate content problems, page speed bottlenecks, and structured data gaps that were limiting the site's organic potential. On a Shopify platform, this required careful work around collection page architecture, canonical handling, and faceted navigation. These foundational fixes gave the site the technical authority needed to support keyword growth at scale.
The impact we made
Content that ranks, engages, and converts
We developed a content strategy built around topic clusters targeting informational and transactional keywords at every stage of the buying journey. Buying guides, wetsuit fit advice, training tips, and product comparison content positioned ZONE3 as the authoritative voice in triathlon and open water swimming, driving traffic from athletes at the research stage through to confident buyers ready to purchase. Every piece of content was built to rank and to sell.
Meticulous migration and redirect mapping
Alongside the ongoing SEO strategy, we handled meticulous website migration and redirect mapping to protect existing organic authority throughout. Broken links were resolved, responsiveness improved, and an incorrect robots.txt was corrected, removing the technical barriers preventing the site from ranking to its potential on Shopify.
