UX and theme design for Magento 2 stores that convert
Bespoke storefront design built around your brand, your catalogue and how your customers shop. Every template designed from scratch with conversion performance and long-term maintainability in mind.
A Magento store's design determines whether customers stay, trust and buy.
Most Magento stores are built by developers. The result is technically functional but visually generic, with UX that reflects default Magento patterns rather than how your specific customers actually shop. Visual hierarchy, navigation logic, product presentation and checkout flow are all design problems before they are development problems.
We approach every Magento 2 project design-first. UX research before wireframes, wireframes before visual design, and every decision tied back to your catalogue and your conversion goals. The development phase then builds what was designed, not a close approximation of it.
Understand how your customers shop before designing anything.
Discovery covers your catalogue structure, customer journeys, business objectives and existing analytics where available. Session recordings, heatmaps and funnel data reviewed to identify where users currently drop off. Competitor and benchmark analysis to understand the design landscape. Wireframes produced for every key page template: homepage, category, product detail, search, cart and checkout. Navigation architecture, filtering logic and content hierarchy all resolved at wireframe stage before visual design begins.
High-fidelity designs built to ship, not to present.
Full visual design for every page template and all interactive states: hover, active, focus, loading, empty and error states. Responsive designs covering mobile, tablet and desktop breakpoints. A reusable component library covering navigation, cards, buttons, forms, badges, product tiles and every recurring UI element. Design delivered in Figma with organised layers, named components and clear specifications. Assets exported and ready for development handoff. For Hyvä builds, components designed natively for Tailwind CSS architecture.
Stores we have designed and built on Magento 2
The decisions that separate a good-looking store from one that converts.
Trust signals positioned at the points in the journey where customers need reassurance. Product pages designed around the information your specific customers need to make a buying decision. Category pages with filtering and sorting that reduces friction rather than adding it. Checkout designed to minimise drop-off at each step. These are not decorative decisions. They are the difference between a store that looks right and one that performs.
Common questions about Magento 2 design
Both. Most clients commission us to design and build the Magento 2 theme as a single project. If you have an in-house development team and need design only, we can produce full design files and component specs for your developers to build from.
Discovery and UX research first: understanding your catalogue, your customers and your conversion goals. Wireframes covering the key page templates before any visual design begins. Then high-fidelity designs for each template with interaction states, responsive behaviour and component specifications. We review at each stage before moving to development.
We recommend Hyvä for all new Magento 2 frontend builds. Hyvä's Tailwind CSS architecture means design decisions translate directly into the build without the overhead of Luma's legacy stack. We design natively for Hyvä components rather than adapting existing Luma layouts.
Yes. A frontend redesign replacing the Luma theme with a new Hyvä theme is a common project type. We scope the extension compatibility work as part of discovery so there are no surprises. The backend data, catalogue and integrations remain untouched.
Yes. For stores with existing traffic and analytics data, we review session recordings, heatmaps and conversion funnel data before wireframing. Understanding where users drop off informs design decisions more reliably than assumptions.
Full high-fidelity designs for every page template including all interactive and responsive states. A component library covering buttons, cards, navigation, forms and other recurring UI elements. Design specifications and assets ready for development. Handoff via Figma.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to redesign your Magento store?
Tell us about your current store, your customers and what you want the new experience to achieve. We will give you a clear view of what the design process involves.