More revenue from the Shopify traffic you already have.
Conversion rate optimisation for Shopify stores. We identify where customers drop off, test improvements and implement changes directly in your theme, turning more visitors into buyers without increasing spend.
Conversion rate optimisation built around how Shopify actually works.
Generic CRO advice does not account for the constraints and opportunities specific to Shopify. The platform has its own checkout architecture, its own app ecosystem and its own quirks around theme rendering and performance. CRO that ignores this context misses the most important levers.
Our Shopify developers and CRO specialists work together. That means recommendations are always grounded in what is actually implementable in your store, and changes are made directly to your theme by the same team that diagnosed the problem. No briefing documents, no lost intent. See also our Shopify performance and Shopify SEO services, which work alongside CRO to drive more qualified traffic and ensure the site is fast enough to convert it.
Data first. Every recommendation grounded in evidence.
We do not start with design assumptions or generic best-practice checklists. We start with your data. Analytics, session recordings, heatmaps and checkout abandonment data show us where visitors are dropping off and why. We form hypotheses based on that evidence, build and test changes against your live traffic, and implement the winners directly in your Shopify theme. The full loop, from insight to live change, runs within one team.
Shopify checkout optimisation within and beyond the native flow.
Checkout abandonment is where most ecommerce revenue is lost. On standard Shopify, we optimise what is within reach: trust signals, delivery messaging, cart page UX and post-cart experience. On Shopify Plus, we go further, implementing custom checkout UI extensions for upsells, loyalty integrations, custom fields and branded checkout experiences. We assess your plan, your traffic and your current drop-off points before recommending a scope.
Shopify stores we have optimised and grown
Common questions about Shopify CRO
Checkout is consistently the highest-impact area, even within Shopify's native checkout flow. Product detail pages are the next biggest opportunity — imagery, trust signals, delivery information and call to action placement all affect conversion significantly. Category pages and site search round out the usual priority list. We start with your analytics to identify where your specific drop-off points are before recommending anything.
Yes. For stores with sufficient traffic to reach statistical significance in a reasonable timeframe, A/B testing is the most reliable way to validate improvements. We set up tests, run them to significance and implement the winning variant. For lower-traffic stores, we focus on evidence-led improvements backed by session recordings and behaviour data.
Standard Shopify limits checkout customisation compared to open-source platforms. Shopify Plus unlocks significantly more flexibility, including checkout UI extensions for custom fields, upsells and trust elements. We work within what your plan allows and will be honest with you if Shopify Plus would meaningfully expand what is achievable.
Google Analytics 4 funnel data, Shopify analytics, session recordings, heatmaps and checkout abandonment data. Where available, we also review customer support queries and on-site search data for signals about what customers cannot find. The more data we have access to, the more targeted our recommendations.
A redesign replaces the entire frontend. CRO is targeted, evidence-led improvement to specific elements and flows that are underperforming. CRO changes are smaller in scope, validated through testing and rolled out incrementally. For many stores, a focused CRO programme delivers more measurable impact than a full redesign in the short term.
Yes. Ongoing CRO works well as a retainer because the impact compounds over time. A monthly retainer gives us the runway to test, learn and iterate rather than delivering a one-off batch of changes. It can be run alongside an ongoing support retainer or as a standalone programme.
What our customers are saying
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Paul Hambidge
Factory Direct FlooringReady to convert more of your Shopify traffic?
Tell us about your store and your current conversion rate. We will audit the key drop-off points and show you where the revenue opportunity is.