More revenue from the traffic you already have
Data-led conversion rate optimisation for Magento 2 stores. Checkout optimisation, UX improvements and A/B testing focused on the pages and flows where your customers are dropping off.
The fastest way to grow revenue is to convert more of the traffic you already have.
Most ecommerce growth conversations focus on acquiring more traffic. CRO focuses on the other side of the equation: what percentage of the visitors already arriving at your store are converting, and why are the rest leaving? A 1% improvement in conversion rate on a store with meaningful traffic has the same revenue impact as a substantial increase in paid spend, without the ongoing cost.
We approach CRO with data first. Session recordings, funnel analysis and checkout abandonment data tell us where your specific customers are dropping off before we recommend anything. Changes are validated through testing where traffic allows. The focus is on measurable revenue impact, not aesthetic preference. For stores also considering a redesign, a CRO engagement first identifies the highest-impact areas to address.
The highest-leverage page in your Magento store.
Checkout abandonment is the most expensive conversion problem in ecommerce. We audit every step of your Magento checkout: form field count and order, guest checkout configuration, delivery options presentation, payment method display, trust signal placement and error message clarity. Friction identified and removed. For stores with custom checkout flows, we assess where Magento's default behaviour can be improved and where custom development is warranted. Measurable improvement in checkout completion rate is the goal.
The pages where buying decisions are made.
Product detail pages reviewed for information hierarchy, image quality, trust signal placement, add-to-cart prominence and cross-sell effectiveness. Category pages assessed for filtering usability, product tile information density, sort order defaults and pagination behaviour. Session recordings and heatmaps used to understand where users are actually engaging and where they are stalling. Changes informed by data and tested where traffic allows. For complex catalogues, custom product page layouts and configurator improvements are scoped as part of the CRO programme.
Stores we have optimised on Magento 2
Changes validated by data, not opinion.
A/B tests configured for pages and flows with sufficient traffic to reach statistical significance. Test hypotheses formed from session data and analytics, not assumptions. Winning variants implemented and documented. For lower-traffic stores, evidence-led improvements backed by session recordings, best practice and industry benchmarks. All CRO work tracked against baseline conversion metrics so the impact is measurable. Monthly reporting covering test results, implemented changes and conversion rate movement.
Common questions about Magento 2 CRO
Checkout is consistently the highest-impact area. Even small friction reductions in the checkout flow produce measurable revenue gains. After checkout, product detail pages and category filtering are the next highest-leverage areas for most stores. We start with data from your analytics to identify where your specific drop-off points are before recommending anything.
Yes. For stores with sufficient traffic to reach statistical significance in a reasonable timeframe, A/B testing is the most reliable way to validate CRO changes before committing to them. We set up tests, run them to significance and implement the winning variant. For lower-traffic stores, we focus on evidence-led improvements backed by session data and best practice.
Google Analytics 4 conversion funnel data, session recordings, heatmaps, form analytics and checkout abandonment data. Where available, we also review customer support queries and on-site search data for signals about what customers cannot find. The more data available, the more targeted the recommendations.
A redesign replaces the entire frontend. CRO is about targeted, evidence-led improvements to specific elements and flows that are underperforming. CRO changes are typically smaller in scope, validated through testing and rolled out incrementally. For some stores, CRO is the right path before a full redesign is warranted.
Yes. Checkout improvements on Magento 2 can range from configuration changes and UX adjustments to custom checkout step modifications. We assess what is achievable within your current setup before recommending anything more extensive.
Yes. Ongoing CRO works well as a retainer because the impact of changes compounds over time. A monthly retainer gives us the runway to test, learn and iterate rather than delivering a one-off set of changes.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to convert more of your existing traffic?
Tell us about your Magento store, your current conversion rate and where you think customers are dropping off. We will scope a CRO engagement around your specific data.