Magento SEO

SEO for Magento 2 stores built to rank and grow

Technical SEO, content strategy and on-page optimisation for complex Magento catalogues. We fix the foundations, build the strategy and report clearly on what is driving results.

Factory Direct FlooringIndustvilleDreamsThe EntertainerRhino ProductsLegat OwenWet WednesdaysCarman FriendJaunty Goat86 GroupJPLRoundtowerTowbar ExpressPingyoSMDWildwoodBeat ItZone3Gorgeous ShopWestminster StoneLingerie Outlet StoreMore Handles
Why SEO matters on Magento

Organic search compounds. Paid acquisition stops the moment you stop spending. 

Magento 2 stores have specific SEO challenges that standard ecommerce SEO agencies often overlook. Layered navigation generates duplicate content at scale. Faceted filtering creates crawl budget waste. Large catalogues need careful canonical management. We understand the platform and address these structural issues before building content strategy on top.

More Handles saw a 64.7% uplift in organic revenue following our technical SEO and content work. Westminster Stone achieved significant growth in organic visibility across highly competitive stone and paving categories. The technical work and the performance gains from Hyvä compound each other.

SEO rankings performance
Content and SEO stats
Technical SEO Audit

Fix the Magento-specific issues that drag rankings down.

A full technical audit covering crawlability, indexability, site speed, structured data and Core Web Vitals. Magento-specific issues like layered navigation duplicate content, faceted filtering and crawl budget management prioritised by impact. On large catalogues, fixing the technical foundations delivers ranking improvements before a single piece of content is written. We audit and fix before building strategy.

Limely team at work
Sewing Machines Direct content
Content Strategy & On-Page

Category content and buying guides that capture demand at every stage.

In-depth keyword research mapped to buying intent across the full purchase funnel. Category page content, buying guides and editorial articles written to build topical authority in your sector. Meta titles, descriptions, headings and internal linking optimised across every key page. Nothing left at default Magento settings. Westminster Stone's category content strategy delivered sustained organic growth across the most competitive search terms in stone, paving and landscaping.

Limely
Niko Moustoukas

Book a call with our founder Niko to discuss your project.

Magento 2 Work

Stores we have ranked and grown on Magento 2

Westminster Stone homepage
More Handles product range
Monthly Reporting & Ongoing SEO

Clear reports, honest numbers, strategy that evolves.

Clear, honest monthly reports covering rankings, traffic, revenue attribution and the work completed. You always know what we are doing and why. Strategy reviewed and adjusted based on what the data tells us, not locked to a plan that made sense six months ago. SEO on Magento is a long-term investment. We treat it like one and give you the transparency to hold us to account.

FAQs

Common questions about Magento SEO

Yes. Magento 2 generates duplicate content issues through layered navigation, faceted filtering and multiple URL formats for the same product. Crawl budget management is also critical on large catalogues. We address these as part of a technical SEO audit before building broader strategy.

Most clients see meaningful movement in organic rankings within 3 to 6 months of consistent work. Competitive markets and large catalogues can take longer. We are honest about timelines and report on progress monthly so you always have visibility.

Yes. Post-migration SEO recovery is one of the most common situations we deal with. We audit the migration quality, identify any redirect or indexing issues and put a recovery plan in place. The sooner we can look at it after migration, the better.

Yes. We have an in-house content team that writes category content, buying guides and product descriptions optimised for both people and search engines. All content goes through a review process before publication.

A significant one. The default Magento Luma frontend fails Core Web Vitals regularly, which directly impacts rankings. Hyvä stores consistently achieve 90+ Lighthouse scores and pass Core Web Vitals. If your Magento store is still on Luma, the performance gap is costing you in rankings and conversions.

Yes. Large catalogues with hundreds of categories and thousands of products require a considered approach to crawl budget, faceted navigation, duplicate content and canonical management. We have done this for complex Magento stores across multiple sectors.

What our customers are saying

We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!

We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.

The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!

I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.

Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.

What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!

Paul Hambidge

Paul Hambidge

Factory Direct Flooring

Ready to make organic search your strongest channel?

Niko Moustoukas

Tell us about your store and where you want to grow. We will audit your current SEO position and give you a clear view of the opportunity.

Get started

What our customers are saying

We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!

We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.

The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!

I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.

Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.

What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!

Paul Hambidge

Paul Hambidge

Factory Direct Flooring

Ready to start your success journey?

Niko Moustoukas

Get in touch today to book a meeting

Get started