Content that earns organic traffic and supports buying decisions
Blog posts, buying guides, category copy and product descriptions for ecommerce and B2B brands. SEO-led, commercially focused, written by people who understand ecommerce.
Content should serve a commercial purpose. Not just fill a blog.
Generic content that does not target specific search intent, does not support a buying decision and does not link to the pages that matter is wasted effort. Ecommerce content is different from editorial content. It needs to understand what your customers are searching for, where they are in the purchase journey, and how to move them further down the funnel.
We produce content that earns organic traffic, builds topical authority in Google, and sits alongside your product and category pages in a way that makes the whole site work harder. Every piece is briefed against real keyword data and approved before it goes live.
Content built for ecommerce, not for content's sake.
Blog and Editorial
Keyword-targeted blog posts and editorial articles that build topical authority, capture long-tail search demand and support your broader SEO strategy.
Buying Guides
In-depth guides that target customers earlier in the purchase journey, build trust and link naturally through to relevant product and category pages.
Category Page Copy
On-page copy for category and collection pages that supports rankings for high-intent commercial keywords without interfering with the shopping experience.
Product Descriptions
Descriptions written for ecommerce buyers, not spec sheets. Covering features, benefits, use cases and the search terms that bring customers to the page.
Email Content
Campaign and flow copy for Klaviyo and other platforms. Promotional emails, abandoned cart sequences, post-purchase flows and subscriber nurture.
Content Strategy
A clear plan for what to produce, in what order and why. Built from keyword research, competitor gap analysis and the commercial priorities of your business.
Content that earns traffic and supports conversion.
Buying guides and comparison content target customers earlier in the purchase journey, before they have decided what to buy. They build authority in Google, attract natural backlinks and link seamlessly through to the product and category pages that drive revenue. Done well, a single buying guide can generate consistent organic traffic for years and pull its weight commercially every month.
Written by people who understand ecommerce.
Content that is generic or misses the commercial intent of your audience is wasted effort. We write for ecommerce buyers, understanding the language of your sector, the questions your customers ask and the moments in the journey where the right content changes a decision. Our writers work alongside our SEO and development teams, which means every piece is briefed with intent, structured for search and connected to the wider strategy.
Questions about content marketing, answered plainly.
It depends on your retainer tier. Typically clients receive between 4 and 8 pieces of content per month, spanning a mix of blog posts, buying guides and on-page copy. We will agree the right output based on your SEO goals and the content gaps we identify during onboarding.
We write for brands across a wide range of sectors. Our strongest knowledge is in the ecommerce verticals we work in most often: home and interiors, fashion and apparel, sports and outdoor, lighting, industrial and trade. If your sector is different, we will tell you honestly whether we are the right fit.
Every piece of content starts with a structured brief, covering the target keyword, search intent, angle, word count and internal linking. We share a draft for review, incorporate your feedback, and publish only once you have approved it. You have full visibility and control throughout.
Yes. Keyword research informs every brief. We research search intent, competitor coverage and topical gaps before writing a word. On-page elements including headings, meta data and internal linking are all handled as part of the service.
Yes. We write product descriptions for catalogues of any size, from a handful of hero products to thousands of SKUs. Descriptions are structured around search intent and conversion, not just specification lists.
Technically, content can serve purposes beyond search, including email, social and on-site trust-building. But content marketing delivers its strongest return when it is built on solid keyword strategy and technical SEO foundations. The two work best together, and our content team sits alongside our SEO team for exactly that reason.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to make content a proper growth channel?
Tell us about your store, your sector and your current content output. We will show you where the opportunities are and what a focused content programme could do for your organic traffic.