Make the traffic you already have work harder
UX audit, heatmap analysis, A/B testing and checkout optimisation for ecommerce stores. Data-led CRO connected to in-house development so winning tests actually get built.
Traffic is expensive. CRO makes every visit worth more.
Whether you are running paid ads, investing in SEO or relying on direct and referral traffic, the cost of acquiring a visitor is real. CRO focuses on improving what happens after they arrive. Even a modest improvement in conversion rate has a compounding impact on revenue without increasing your ad spend by a penny.
At Limely, CRO is data-led, not opinion-led. We do not recommend changes based on what looks good or what worked elsewhere. Every recommendation is grounded in your specific data, your customers and the particular friction points in your funnel.
End-to-end CRO, from audit to implementation.
UX Audit
A structured review of your store identifying the specific friction points, usability issues and conversion barriers that are costing you sales.
Heatmap and Session Recording
Visual analysis of where customers click, scroll, hover and drop off. Session recordings reveal real user behaviour that analytics alone cannot show.
A/B Testing
Structured hypothesis-driven tests run with statistical rigour. We test one variable at a time and do not call a winner until the data supports it.
Checkout Optimisation
Reducing friction at the most critical point in the funnel. Form optimisation, trust signals, payment options and progress indicators all contribute.
Product Page CRO
Improving the elements that drive add-to-cart rate: imagery, copy hierarchy, social proof placement, variant selectors and urgency signals.
Reporting and Hypothesis Tracking
A clear record of every test, its hypothesis, results and decision. You always know what was tested, what won, and what we are testing next.
Data first, opinions second.
We use heatmaps, session recordings, funnel analysis and user testing to identify exactly where customers are dropping off before making a single recommendation. No guessing, no best-practice templates applied blindly. Every change we propose is backed by evidence from your store and your customers, then validated through structured testing before being rolled out.
CRO and development in one team.
Winning A/B tests are only valuable if they get implemented. Many CRO agencies hand recommendations back to a separate development team, where they sit in a backlog for weeks. Because Limely does both CRO and development, there is no gap between insight and action. When a test wins, we build it. Fast.
Questions about CRO, answered directly.
Conversion rate optimisation is the process of increasing the percentage of visitors to your store who complete a desired action, whether that is a purchase, an add-to-cart, or a form submission. CRO uses data, user research and structured testing to identify and remove the barriers stopping people from converting.
We typically begin testing within the first few weeks of an engagement. First test results are usually available within 4 to 6 weeks. CRO is an ongoing process, each test informs the next, so results compound over time rather than arriving in a single lift.
Yes. We run A/B tests on Shopify stores using both native tools and third-party platforms depending on what the test requires. We are familiar with the Shopify-specific constraints around checkout testing and work within them effectively.
A structured review of your store that identifies the specific points where customers are dropping off, getting confused or abandoning the funnel. We combine quantitative data from analytics and heatmaps with qualitative insight from session recordings and, where appropriate, user testing. Every finding is prioritised by potential impact.
CRO retainers start from £600 per month. The right level of investment depends on your traffic volume, the complexity of your store and your testing cadence. We will scope the right programme for your situation after an initial conversation.
Yes. For A/B test results to be statistically valid you need sufficient traffic to reach significance within a reasonable timeframe. As a guide, we recommend at least 5,000 sessions per month on the pages being tested. For lower-traffic stores, we focus on qualitative methods first.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to improve conversion without increasing your ad spend?
Tell us about your store and your current conversion rate. We will run a free audit and identify the highest-impact improvements we can make.