The Magento 2 frontend Luma should have been
Hyvä replaces Magento's notoriously slow default theme with a modern stack built on Tailwind CSS and Alpine.js. The performance difference is immediate and measurable.
The Hyvä Magento theme that solves your performance problem properly.
Magento Luma was built in an era when RequireJS and KnockoutJS were the tools of choice. That legacy stack now ships hundreds of kilobytes of JavaScript to every visitor before a single product loads. Core Web Vitals fail. Lighthouse scores sit in the 20 to 40 range. Conversions suffer.
Hyvä replaces the entire frontend with Tailwind CSS and Alpine.js. No legacy dependencies, no render-blocking JavaScript, no unnecessary weight. The result is a Magento 2 store that loads fast, scores well and performs the way your customers expect.
Performance that is measurable from day one.
Built on modern foundations. Designed for your store.
Tailwind CSS
Utility-first CSS that produces a lean, maintainable stylesheet with no unused rules shipped to production.
Alpine.js
Lightweight reactive JavaScript. No RequireJS, no KnockoutJS, no render-blocking legacy dependency stack.
Bespoke design
Every template designed from scratch around your brand and catalogue. No starter themes, no ported Luma layouts.
Core Web Vitals
LCP, INP and CLS tracked throughout the build. We target 90+ on mobile Lighthouse across all key templates.
Extension compatibility
Full extension audit before the project begins. No surprises mid-build about compatibility gaps.
Parallel build
Built alongside your live store so trading is never disrupted. Cutover happens when everything is right.
90+ on Lighthouse. Consistently.
Hyvä stores pass Core Web Vitals reliably. Standard Magento Luma stores fail them regularly. We benchmark performance throughout every build and target 90 or above on mobile Lighthouse across all key templates, not just the homepage. LCP, INP and CLS are tracked from the first build sprint through to post-launch monitoring.
Stores we have built on Hyvä
No surprises halfway through the build.
Every Hyvä project starts with a full audit of your existing Magento extension stack. We check compatibility, identify where Hyvä modules are available, and scope any custom compatibility work upfront. You know exactly what you are getting into before development begins, not after.
Common questions about Hyvä Theme
Hyvä is a replacement frontend theme for Magento 2. It replaces the default Luma/Blank theme entirely, using Tailwind CSS and Alpine.js instead of the legacy JavaScript stack. The result is dramatically faster page loads, better Core Web Vitals scores and a significantly cleaner developer experience.
Standard Magento Luma loads a heavy stack of legacy JavaScript, including RequireJS and KnockoutJS, on every page. Hyvä replaces this with lightweight Alpine.js and utility-first Tailwind CSS, reducing JavaScript payload by around 80% and eliminating most of the render-blocking bottlenecks that cause poor Core Web Vitals.
Hyvä is a base theme and component library. You build on top of it, not from a pre-designed starter. That means your store looks like your brand, not like every other Hyvä store. We design and build every template from scratch, not from a ported Luma layout.
Most Magento 2 extensions have Hyvä compatibility modules available. Where they do not, we either build compatibility ourselves or find suitable alternatives. We audit your full extension stack before the project begins so there are no surprises mid-build.
Yes. Hyvä is a frontend replacement only. Your Magento 2 backend, admin, catalogue, orders and integrations stay exactly as they are. We build the new Hyvä frontend in parallel with your live store and cut over when everything is ready.
Our Hyvä builds consistently score 90 or above on mobile Lighthouse performance. Standard Magento Luma stores typically score between 20 and 40. The improvement is not marginal. It is a structural difference in how the frontend is built.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to switch to Hyvä?
Tell us about your current Magento setup and what you want to achieve. We will give you an honest view of what a Hyvä build would look like for your store.