Fix what is holding your rankings back at the foundations
Most ecommerce sites lose rankings they should be keeping because of technical issues they do not know about. Crawl traps, duplicate content, Core Web Vitals failures, wasted crawl budget. We find them, prioritise them and fix them.
You can publish great content and build good links. If the technical foundations are broken, none of it sticks.
Technical SEO is where most ecommerce sites lose rankings without ever knowing why. A faceted navigation setup creating ten thousand duplicate URLs. Canonical tags pointing in the wrong direction. Core Web Vitals failures dragging down a page that would otherwise rank well. These are not abstract problems. They have a direct, measurable impact on organic traffic and revenue. We audit ecommerce sites at the code level, not just with a crawler report, because surface-level audits miss the issues that actually matter.
Every layer of technical SEO, done properly.
Crawl & Indexability
We audit how Googlebot is crawling your site, identify pages blocked in error, find crawl traps and make sure your most important pages are getting the attention they deserve.
Core Web Vitals
INP, LCP, CLS. We measure, diagnose root causes and fix them at the code level. Not just passing scores for the sake of it, genuine performance improvements that affect rankings and conversion.
Structured Data
Schema markup for products, breadcrumbs, FAQs, reviews and organisation. Correct implementation that passes Google validation and earns rich results where available.
Faceted Navigation
Filter pages are the biggest technical SEO risk in ecommerce. We implement the right strategy for your platform, whether that is canonical tags, noindex directives or parameter handling in Search Console.
Canonical & Duplicate Content
Self-referencing canonicals, cross-domain canonicals, pagination handling and hreflang. We make sure Google consolidates authority to the right pages.
Log File Analysis
For larger sites, server log analysis tells you exactly what Googlebot is crawling, how often and where it is wasting budget. We use this data to make targeted crawl budget decisions.
Faceted navigation is the biggest technical SEO risk in ecommerce
When a user filters a collection by colour, size and price, your store generates a unique URL for that combination. Multiply that across thousands of products and hundreds of filter values and you have a crawl budget problem. Googlebot wastes time crawling low-value filter pages instead of your core product and category pages. Authority gets split across near-identical URLs. Indexation of new products slows down. We have fixed this problem on both Shopify and Magento repeatedly. The right solution depends on the platform, the filter setup and the site architecture. We will tell you what that is and implement it properly.
Core Web Vitals: better rankings and a better user experience in one
Google uses Core Web Vitals as a ranking signal. INP measures how quickly your site responds to user interactions. LCP measures how fast the largest visible element loads. CLS measures how much the layout shifts as the page loads. All three affect how users experience your store, and all three affect where you rank. We do not just run a Lighthouse report and send you the score. We diagnose the root causes at the code level, whether that is unoptimised images, render-blocking scripts, font loading strategy or third-party scripts firing at the wrong time, and we fix them.
Technical SEO questions, answered plainly.
A comprehensive review of crawlability, indexability, site speed, Core Web Vitals, structured data, canonical tags, duplicate content, pagination, internal linking, and mobile usability. For larger sites, we also include log file analysis.
Typically one to two weeks, depending on site size and complexity. We will give you a clear timeline before we start.
We fix them. The audit identifies the problems and prioritises them by impact. We then implement the fixes directly, either in your codebase or working with your development team where we do not have access.
Shopify generates collection filter URLs using query parameters, which can create significant duplicate content. Depending on your setup, we handle this through canonical tags pointing to the clean collection URL, noindex directives on low-value filter combinations, or parameter configuration in Google Search Console.
Crawl budget is the number of pages Googlebot will crawl on your site within a given timeframe. On large ecommerce sites with thousands of products and filters, wasting crawl budget on low-value pages means important product and category pages get crawled less frequently. This slows down indexation of new content and updates.
We use it for larger sites where crawl budget is a concern, typically stores with 10,000 or more indexed pages. For smaller sites, crawl data from Google Search Console is usually sufficient.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringFind out what is holding your site back.
Tell us about your store and we will start with an honest assessment of the technical issues that are costing you rankings.