Custom Shopify theme development, built to perform
Bespoke Liquid theme development for ambitious Shopify brands. No templates, no shortcuts. Built from scratch around your products, your brand and your customers.
Built around your products, your customers, your brand.
Built from a blank file, in Liquid, around the way your products are sold and the way your customers shop.
Beyond the theme, we handle every integration your store needs. If it connects to Shopify, we have built it.
Every template designed for how your customers actually shop.
Homepage, collection, product detail, cart, checkout. Each one designed and built specifically for your store. We think about how a customer moves through each page before we write a line of code. The result is a buying experience that feels intentional, not assembled from parts.
Core Web Vitals above 90. On every build.
Speed is not a feature we add at the end. Every build is benchmarked throughout development. Lean Liquid, deferred scripts, optimised assets and a checkout that holds up under real traffic. We have delivered 90%+ Core Web Vitals scores on builds for Dreams, Factory Direct Flooring and more.
Stores we've built on Shopify
You will not need a developer to run your own store.
We build the CMS around your team, not ours. Sections, blocks and metafields are configured so your people can manage products, content and promotions day to day without touching code. We connect your store to the systems your business already runs on, including ERPs, email platforms, loyalty programmes and payment gateways, and we provide training at handover so you are genuinely set up to operate independently.
Common questions about Shopify development
No. We build custom Liquid themes from scratch. Dawn is a fine starting point for getting online quickly, but it is not a foundation for a bespoke, high-performing store. Everything we build is built for you.
Yes. Whether you need improvements to an existing theme or a full rebuild, we audit your current setup first and advise the most sensible path forward. Sometimes a rebuild is the right call. Sometimes it is not.
Both. Most of our work is on standard Shopify, though the build approach is the same for Plus. We will tell you honestly if Plus is the right tier for your requirements.
It depends on the store. We avoid recommending apps for the sake of it, as every app adds overhead. During discovery we audit your requirements and recommend only what genuinely serves the business.
Yes, that is the point. We configure sections, blocks and metafields so your team can manage products, content and promotions without touching code. Training is included at handover.
Bespoke builds start from £22,000 + VAT. Scope, number of templates and integration requirements all affect the final figure. We provide a detailed breakdown before any work begins.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to build a Shopify store properly?
Get in touch to tell us about your project.