Subscription commerce on Shopify, built to retain customers
Recurring revenue programmes built on Shopify using Recharge, Skio and native subscription tools. We build, integrate and optimise subscription models for brands that want predictable revenue and higher lifetime value.
Subscriptions change the economics of ecommerce.
A subscription converts a one-time buyer into a recurring customer. Done well, it increases lifetime value, improves cash flow predictability and reduces dependency on paid acquisition. The unit economics shift in your favour from the second order onwards.
We build subscription programmes on Shopify using Recharge, Skio and Shopify's native subscription APIs, depending on your requirements. From simple subscribe-and-save to fully custom subscription boxes, we scope and build it properly, including the cancellation flows and dunning logic that protect revenue after launch.


Turn one-time buyers into recurring customers.
Offer customers a discount in exchange for committing to a regular delivery. Simple, proven and one of the highest-converting subscription models for consumable and replenishable products. Subscription purchase flows designed to your brand, presenting one-time and subscribe options clearly on product pages. Mixed-cart scenarios tested thoroughly. A subscriber buying a standard product in the same order should be seamless.

Self-service that keeps subscribers from churning.
A subscriber self-service portal is a core part of every subscription we build. Subscribers can skip, pause, swap products, change delivery frequency and update payment details without contacting your team. Most subscriptions are cancelled not because customers hate the product but because the process to pause or modify is too awkward. We build cancellation flows and dunning logic that recover revenue and retain subscribers who would otherwise churn passively.
Stores we have built and grown on Shopify


The data you need to understand your subscriber base.
MRR, churn rate, cohort retention and lifetime value tracked and reported. You have the data to understand which subscriber segments are most valuable and where to focus retention effort. Subscriber analytics connected to your Shopify reporting so the full picture is in one place. Strategy reviewed regularly, because subscription programmes improve when you can see clearly what is working and what is not.
Common questions about Shopify subscriptions
It depends on your requirements. Recharge is the most established option with the broadest feature set. Skio offers a stronger subscriber experience and better retention tooling. We advise on the right platform for your store after understanding your products, model and scale.
Yes. We integrate Recharge into existing Shopify stores and configure it to match your brand and checkout experience. We also review your existing theme for any Liquid changes required to support subscription product display.
No. Subscriptions via Recharge and Skio work on standard Shopify plans. Shopify's native subscription APIs are also available on all plans. Shopify Plus gives you additional checkout customisation options that can improve the subscription purchase experience.
Both Recharge and Skio include dunning tools for recovering failed payments automatically. We configure retry schedules, subscriber notification emails and cancellation flows designed to recover revenue and retain subscribers who would otherwise churn passively.
Yes. A subscriber self-service portal is a core part of every subscription setup. Subscribers can skip, pause, swap products, change delivery frequency and update payment details without contacting your team.
Subscription products go through a slightly different checkout flow to one-time purchases. We configure and test this thoroughly, including mixed-cart scenarios where a customer buys a subscription product alongside a standard product in the same order.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”

Paul Hambidge
Factory Direct FlooringReady to add subscriptions to your Shopify store?

Tell us about your products and what you are trying to achieve. We will advise on the right platform and model for your requirements.




















