Bespoke Magento 2 builds for UK ecommerce brands
Custom Magento 2 development from discovery to launch. Bespoke themes, complex integrations and scalable architecture built properly from the ground up. No starter themes, no shortcuts.
Magento 2 is a powerful platform. The quality of the build determines whether it stays that way.
Magento 2 gives you the flexibility to build almost any ecommerce experience. That flexibility cuts both ways. A Magento store built carelessly produces a brittle codebase, slow performance and rising maintenance costs. Built properly, it scales cleanly, performs well and gives your team genuine control over the platform.
We build every Magento 2 project from a blank installation. Custom templates designed around your catalogue and your customers, integrations built to production standards, and a Hyvä frontend where performance is a priority. No starter themes carrying assumptions that do not apply to your store.
Every template designed for how your customers shop.
Homepage, category, product detail, search results, cart and checkout. Each one designed from a blank canvas around your catalogue and customer journey. Hyvä's Tailwind CSS and Alpine.js architecture delivers significantly better performance than Magento's default Luma stack. Complex product types, custom configurators, faceted navigation and bespoke category experiences all built within a lean, maintainable codebase. We target 90+ Lighthouse on every key template, not just the homepage.
Built to scale, not to get you to launch.
Magento 2's module system handles genuine complexity well, as long as you work with it rather than around it. Custom modules scoped and built to Adobe coding standards, with every integration designed for production from day one.
ERP integrations with UK platforms including Khaos Control, OGL and SAP Business One. Payment gateway implementations, fulfilment and warehouse connections, custom API builds and multi-site configurations for brands running separate storefronts from a single installation.
We build and publish our own Magento 2 modules too. Our Magento 2 llms.txt generator automatically creates a structured file that helps AI search crawlers understand your store, improving your visibility in AI-powered search results.
Stores we have built on Magento 2
Your team can manage the store from day one.
We configure the Magento admin around your team's workflow before launch. Content blocks, dynamic rows and merchandising tools set up so your editors can manage layouts, promotions and product content without touching code. A thorough handover session covering everything your team needs to run the store day to day. Post-launch, we offer maintenance retainers for security patching, extension management and ongoing development.
Common questions about Magento 2 development
Both. Most of our clients run Magento Open Source, which is the right choice for the majority of ecommerce businesses. Adobe Commerce (the paid, cloud-hosted version) suits larger enterprises with specific requirements around B2B, multi-site or advanced merchandising. We advise honestly on which is appropriate for your situation.
A typical Magento 2 project runs 3 to 5 months from discovery to launch, depending on the number of custom templates, integration complexity and catalogue size. We set realistic timelines at the outset and do not change them without good reason.
No. Every frontend is built from scratch around your brand and your customers. Starter themes carry layout assumptions that never quite fit. We design and build every template purposefully, which produces a cleaner codebase and better long-term performance.
Yes. For new builds we often scope the Magento 2 backend and Hyvä frontend together as a single project. Hyvä delivers significantly better performance than Luma and is our recommended frontend for any new Magento 2 build.
ERP integrations are the most common: Khaos Control, OGL, SAP Business One and similar UK platforms. We also build OMS integrations, payment gateway implementations, fulfilment and warehouse connections, and custom API integrations with third-party services.
Project costs vary with scope. New Magento 2 builds typically start from £30,000 + VAT. Standalone Hyvä frontend replacements on existing Magento stores start from £20,000 + VAT. We scope honestly and provide a fixed price before work begins.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to build on Magento 2?
Tell us about your store, your catalogue and what you want to achieve. We will give you an honest view of what is involved and what the right approach looks like.