Faster Shopify stores that rank higher and convert more
Core Web Vitals audits, Liquid optimisation and performance engineering for Shopify stores. We identify what is slowing your store down and fix it properly.
Page speed is not a technical nicety. It is a commercial lever.
Google uses Core Web Vitals as a ranking factor. A slow store ranks lower, receives less organic traffic and pays more for every paid click. The performance of your Shopify store is directly connected to your revenue, whether you track it that way or not.
We fix Liquid bloat, tame third-party scripts, improve image delivery and eliminate theme inefficiencies. The result is a store that loads faster, ranks better and converts a higher proportion of the traffic it already has.
90+ Lighthouse scores. Passing Core Web Vitals. Every time.
We target 90+ Lighthouse performance scores on key pages and passing grades on all three Core Web Vitals metrics: LCP, CLS and INP. Scores benchmarked before work begins and tracked after every significant change. Factory Direct Flooring achieved a perfect 100 PageSpeed score following our optimisation work, now ranked and converting in one of the most competitive flooring markets online.
Performance fixed at the source, not patched with workarounds.
Bloated Liquid templates, redundant render calls and inefficient section logic are the most common performance killers in Shopify themes. We audit and refactor your theme code rather than adding workarounds on top of a broken foundation. Every third-party script audited, deferred where possible and removed where it adds no value. Analytics, chat widgets, review apps and marketing pixels all assessed by impact.
Stores we have optimised and built on Shopify
We keep it fast after the work is done.
A performance optimisation is only valuable if the gains hold. New apps, campaigns, content updates and theme changes can all introduce regressions. We set up ongoing performance monitoring after every engagement so regressions are caught early, before they affect rankings or conversion rates. Regular benchmarks, alerts and check-ins included.
Common questions about Shopify performance
A Core Web Vitals audit measures your store against Google's three key performance metrics: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP). We score each metric, identify what is causing poor results and produce a prioritised fix list.
Google uses Core Web Vitals as a direct ranking factor. A slow store is penalised in organic search results. Beyond rankings, a faster store also converts better. The two benefits compound: more traffic, converting at a higher rate.
A standard performance audit and optimisation project takes two to four weeks, depending on the size of your store and the volume of issues found. We provide a clear timeline after the initial audit so you know exactly what to expect.
The most common causes are unoptimised images, too many third-party apps and scripts, inefficient Liquid code, render-blocking resources and poor font loading strategies. Most stores have multiple issues contributing simultaneously.
Yes. We audit every app loaded on your store, assess the performance cost of each one and either defer, optimise or recommend removing the ones that are dragging your scores down. Some apps are genuinely worth the performance cost. Many are not.
Yes. We work with Shopify stores we did not build. We audit the theme thoroughly before touching anything, identify exactly where the performance issues originate and scope the work accordingly.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to make your Shopify store faster?
Tell us about your store and where it is falling short on performance. We will audit it and give you a clear picture of what is involved.