B2B and wholesale on Magento 2, built properly
Trade customer accounts, customer-specific pricing, quote workflows and ERP integrations. We build Magento 2 B2B stores for wholesale brands that want to move buyers online and cut the admin overhead.
Magento 2 handles B2B complexity that simpler platforms cannot.
Magento 2 has native B2B capabilities that go beyond what most SaaS platforms offer without significant bolt-on cost. Custom pricing per customer group, restricted catalogue visibility, quote and negotiation workflows, purchase order management and multi-location account structures are all handled in the platform architecture rather than patched together with apps.
We build B2B storefronts for wholesale brands that want to move buyers online, reduce friction in the ordering process and connect the platform to their ERP and OMS. From simple trade portals to complex multi-tier pricing and multi-site setups, we scope and build it properly.
Every trade buyer gets their own pricing, catalogue and experience.
Magento 2 customer groups let you assign account-specific pricing, catalogue visibility and checkout behaviour. Each trade buyer logs in to see the pricing specific to their account. Separate catalogues for different customer tiers managed from a single Magento admin. Volume pricing, contract pricing and negotiated rates all handled natively without third-party workarounds. Westminster Stone operates separate retail and trade storefronts from a single Magento installation.
A checkout and back-office built for how trade businesses actually operate.
B2B checkout configured with purchase order support, net payment terms and account-specific payment methods. Quote workflows for large or negotiated orders. Self-service reordering so trade buyers can place repeat orders without picking up the phone. ERP integration ensuring trade pricing, stock availability and order status are always accurate. The combination eliminates the admin that typically grows as a trade operation scales.
Stores we have built on Magento 2
One Magento backend. Multiple storefronts.
Magento 2's multi-site architecture lets you run separate retail and trade storefronts, or multiple trade portals for different brands, markets or territories, all from a single backend installation. Shared catalogue, shared inventory, shared customer data. Each storefront presents the right experience to the right audience. Significantly lower operational overhead than running separate platforms.
Common questions about Magento 2 B2B
Magento 2 offers more flexibility for complex B2B requirements: multi-tier pricing with unlimited customer groups, custom catalogue visibility per account, quote and negotiation workflows and deep ERP integration without additional platform costs. For genuinely complex B2B operations, Magento 2 is often the more capable choice.
Yes. Magento 2 supports multiple customer groups and website/store configurations from a single installation. B2B customers log in to see trade pricing, restricted catalogues and quote workflows. DTC customers see the standard public storefront.
Yes. We map your existing pricing structure, customer accounts and ordering workflows before we build anything, so the Magento 2 setup reflects how your business operates rather than forcing you to adapt to a generic B2B module.
The most common are ERP integrations (Khaos Control, OGL, SAP Business One), order management systems and accounting software. We have built B2B integrations with most major UK ERP platforms used by trade and wholesale brands.
Yes. Magento 2's multi-site architecture is well-suited to brands running separate DTC and trade storefronts, or multiple trade portals for different markets or brands, all from a single backend installation.
Most B2B projects run 4 to 6 months from discovery to launch, depending on pricing complexity, number of integrations and catalogue size. We scope honestly and do not give timelines we cannot keep.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to move your wholesale operation online?
Tell us about your current B2B setup and what you want to improve. We will map out what is involved and build it properly.