Bespoke Shopify design built to convert
Custom Shopify design for ecommerce brands that want a store as distinctive as their products. Built around your brand, your customers and how they buy.
Your store should look as good as it converts.
Good Shopify design is not just about how a store looks. It is about how it works. Every layout decision, every interaction, every piece of copy placement affects whether someone buys or leaves. We design with both in mind.
We build bespoke Shopify designs from scratch. No themes, no page builders, no templates dressed up to look custom. Everything is created around your products, your customers and your commercial goals.
Design that reflects your brand, not a template someone else is using.
We work from your brand guidelines and extend them into the ecommerce context. Typography, colour, photography treatment and motion all considered as part of a single, cohesive design language. Every page is designed specifically for your store. No two Limely builds look the same because no two brands are the same.
Over 70% of your traffic is on mobile. We design for that.
Mobile is not an afterthought in our process. It is the starting point. Every layout, interaction and product detail page is designed for small screens first, then scaled up. Beyond mobile, conversion is built into how we design. Product pages, collection layouts, cart and checkout are all considered through the lens of what actually drives purchase decisions.
Stores we've designed on Shopify
You get a design system, not just a set of pretty screens.
Every project is delivered with wireframes, full high-fidelity designs for all key templates (homepage, collection, product detail, cart, checkout and account) and a documented design system your team can build on. Designs are reviewed and signed off before development begins, so there are no surprises further down the line. When we hand over, you have something that scales with the business.
Common questions about Shopify design
Always from scratch. We do not use Shopify themes or page builder templates as a starting point. Every design is created specifically for your brand, your products and your customers. No two builds look alike.
Yes. We audit your existing store before proposing anything. Traffic data, conversion performance and what is already working all inform the approach. We do not change things without a reason.
Yes. We work from your existing brand guidelines and extend them into the ecommerce context. If your guidelines are light or out of date, we will build out a more complete system as part of the design process.
Wireframes, full high-fidelity designs for all key templates (homepage, collection, product detail, cart, checkout and account) and a handover design system. Everything is reviewed and signed off before development begins.
Bespoke Shopify design and build projects start from £22,000 + VAT. Design-only scopes are available separately. We provide a detailed breakdown before any work begins so you know exactly what you are getting.
Yes, and it is central to how we work. Product pages, collection layouts, checkout flow and trust signals are all considered through the lens of what drives purchase decisions. CRO is not an add-on. It is part of every brief from the start.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to build a Shopify store that actually converts?
Get in touch to tell us about your project.