Ecommerce Strategy

Strategy built on 15 years of ecommerce , not theory.

Platform decisions, growth planning, technology audits and commercial roadmaps. We help ambitious ecommerce brands work out what to build, when to build it and why.

Factory Direct FlooringIndustvilleDreamsThe EntertainerRhino ProductsLegat OwenWet WednesdaysCarman FriendJaunty Goat86 GroupJPLRoundtowerTowbar ExpressPingyoSMDWildwoodBeat ItZone3Gorgeous ShopWestminster StoneLingerie Outlet StoreMore Handles
What strategy means here

We tell you what you need to hear, not what you want to hear. 

A lot of agencies will agree with whatever you have already decided. We will not. If you are planning to replatform, we will tell you if it is the wrong call. If your technology roadmap does not match your commercial goals, we will say so.

Strategy at Limely is grounded in 15 years of ecommerce delivery. We know what works, what does not and what tends to go wrong when teams skip the thinking stage.

Shopify
Shopify Plus
Magento 2
Hyvä
WooCommerce
WordPress
BigCommerce
Salesforce
Shopware
Platform decisions

The right platform for the right business at the right stage.

Platform decisions made without proper analysis cost brands years of recovery time. We audit your current setup, model the options and give you a clear recommendation with the reasoning behind it. Not a sales pitch for whichever platform we happen to prefer.

Limely office
Growth roadmaps

A prioritised plan. Not a 50-slide deck you never look at again.

We produce practical roadmaps that trade teams can actually use. Prioritised by commercial impact, phased by effort and budget, with clear success criteria for each initiative. We check in on progress and adjust as your business changes.

Limely
Niko Moustoukas

Book a call with our founder Niko to discuss your project.

FAQs

Common questions about ecommerce strategy

It depends on where you are and what decisions you are facing. A strategy engagement can cover platform selection, technology audits, growth roadmaps, conversion analysis, international expansion planning or a combination. We scope it around your specific questions, not a standard template.

Yes. We work with in-house teams and alongside other agencies regularly. We are direct about what we see but we are not there to undermine existing relationships. The goal is to give you better information so you make better decisions.

A focused platform recommendation or technology audit can be turned around in two to three weeks. A full growth roadmap, including commercial modelling and phased planning, typically runs four to six weeks. We set clear timelines at the start.

That is fine. Not every engagement needs to be a multi-week project. If you have a specific question, such as whether to replatform, which checkout solution to use, or how to prioritise your development backlog, we can structure something shorter and more focused around that.

Yes. One of the most common things we help clients with is understanding what realistic development costs look like for the initiatives they are planning. We give you honest figures based on real project experience, so you can make informed budget decisions rather than relying on estimates that have no basis.

What our customers are saying

We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!

We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.

The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!

I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.

Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.

What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!

Paul Hambidge

Paul Hambidge

Factory Direct Flooring

Want a second opinion from people who have seen it all?

Niko Moustoukas

No commitment required for an initial conversation.

Get started

What our customers are saying

We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!

We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.

The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!

I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.

Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.

What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!

Paul Hambidge

Paul Hambidge

Factory Direct Flooring

Ready to start your success journey?

Niko Moustoukas

Get in touch today to book a meeting

Get started