Brand identity built on strategy, not preference
Logo, visual identity and brand guidelines for businesses that know what they stand for and want their brand to show it. For new brands and rebrands alike.
Brand strategy has to come before the logo. Every time.
A logo designed before the brand positioning is resolved is just a mark. It might look good in isolation, but without the thinking beneath it, it will not hold up across applications or communicate anything specific about the business.
We start every brand project with strategy: who you are, who you are for, how you are different and what you want people to feel when they encounter you. The visual identity that follows has a foundation. The guidelines that document it have a rationale. The result is a brand system that works consistently, whether it is on a website, a social post or a vehicle livery.
A brand system that holds together across every touchpoint.
Logo design is one part of a visual identity, not the whole of it. Typefaces, colour palette, spacing principles, iconography style, photography direction and the rules for how these elements combine are what make a brand consistent. We design the full system, not just the mark. Brand guidelines delivered at the end of the project are practical working documents, not decorative PDFs. Clear enough that any designer can pick them up and apply them correctly.
Whether you are starting from scratch or outgrowing what you have.
New brand builds and rebrands require different approaches. A new brand needs a complete system built from the positioning outward. A rebrand needs an honest audit of what exists first: what has equity worth retaining, what is creating problems and what the business needs the brand to do differently. We are direct about this. Change for its own sake costs money and disrupts recognition. Change that is grounded in a clear brief delivers something that lasts.
Brands we have built and evolved
Common questions about brand identity
Brand strategy and positioning, logo design with variations for different applications, a full visual identity system covering typography, colour palette, iconography and photography direction, and a set of brand guidelines your team can work from. The scope is agreed upfront so there are no surprises.
Most branding projects run between 4 and 8 weeks. Brand strategy work at the start and revisions during the design phase are the main variables. We agree a timeline at kick-off and keep you informed throughout.
Yes. Rebrands are a significant part of what we do. Whether you need a complete overhaul or a refinement of an existing identity, we start with an audit of what exists, what is working and what the business needs the brand to achieve. Change for its own sake is rarely the right answer.
Yes. All source files are delivered at the end of the project: vector logo files in AI, EPS and SVG formats, brand guidelines in PDF, and any Figma files used during the design process. You own everything and can take it to any designer or developer in the future.
Yes, and many clients commission us to do both. Going from brand to website with the same team means the visual identity is applied with full understanding of the intent behind it. There is no interpretation gap between what the brand guidelines say and how the site looks.
Brand identity projects start from £3,500 + VAT. More comprehensive projects covering strategy, identity, guidelines and launch assets are scoped individually. We provide a clear breakdown before any work begins.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringReady to build a brand that actually means something?
Tell us about your business and where you want the brand to take it.