Hydrogen storefronts built on Shopify's own React framework
Custom Shopify Hydrogen builds deployed on Oxygen. Shopify-native performance, full design freedom and the tightest possible integration with Shopify's commerce engine.
Shopify's framework. Shopify's hosting. Total design freedom.
Hydrogen is Shopify's answer to the limitations of Liquid themes. A React framework built specifically for Shopify storefronts, with Shopify-native hooks, Cart and Storefront API utilities built in from the start. Paired with Oxygen edge hosting, it delivers consistently fast load times globally at no extra hosting cost.
It is not the right approach for every store. Hydrogen adds complexity and cost compared to a well-built Liquid theme, which performs excellently for most brands. But for stores that need total design freedom and want to stay within Shopify's own ecosystem rather than reaching for Next.js, Hydrogen is the natural choice.
Shopify-native from the framework up.
Hydrogen is built on Remix, giving you server-side rendering, nested routing and data loading patterns that work naturally with Shopify's APIs. Shopify's built-in hooks handle cart management, product queries and customer accounts without the boilerplate you would write from scratch in Next.js. Oxygen hosting deploys your storefront to Shopify's global edge network, included with your Shopify plan, with zero infrastructure management.
Deep Shopify integration without the configuration overhead.
Hydrogen ships with Cart, ShopifyProvider and a full set of Storefront API utilities that handle the most common commerce patterns out of the box. Custom product pages, collection filtering, customer accounts and checkout extensibility all built on Shopify's own primitives rather than third-party abstractions. We target 90+ Lighthouse scores and passing Core Web Vitals as a baseline, benchmarked throughout development and monitored after launch.
Stores we have built on Shopify
Everything that makes Shopify reliable stays in place.
Going headless with Hydrogen does not mean leaving Shopify's strengths behind. Payments, checkout, inventory, fulfilment, apps and analytics all stay on Shopify. The frontend changes. The backend stays. For brands that want a headless storefront but are cautious about complexity, Hydrogen keeps everything within Shopify's ecosystem rather than introducing separate infrastructure to manage. App compatibility reviewed during discovery so you know exactly what custom work is involved.
Common questions about Shopify Hydrogen
Hydrogen is Shopify's own React-based framework for building custom storefronts. It is built on Remix and comes with Shopify-specific hooks, components and Storefront API utilities built in. Oxygen is Shopify's edge hosting platform, built specifically to deploy Hydrogen storefronts globally.
Hydrogen is the right choice when you want the tightest possible integration with Shopify's commerce primitives and plan to deploy on Oxygen. Next.js offers more flexibility and a broader ecosystem but requires more configuration to work well with Shopify. We advise on the right choice based on your specific requirements.
No. Hydrogen works with standard Shopify plans via the Storefront API. Shopify Plus gives you access to additional APIs and checkout extensibility that can expand what your Hydrogen storefront can do, but it is not a requirement.
Oxygen is Shopify's global edge hosting platform, built specifically for Hydrogen storefronts. It is included with Shopify plans at no extra cost and deploys your storefront close to customers globally for consistently fast load times. We configure Oxygen as part of every Hydrogen build.
Most Shopify apps are designed for Liquid themes. In a Hydrogen storefront, some apps require custom integration work via the Storefront API or Customer Account API. We audit your app requirements during discovery and flag anything that needs special handling.
Yes. We have rebuilt existing Shopify theme storefronts as Hydrogen frontends while keeping the Shopify backend intact. We audit the existing store first to understand what is involved, including any app integrations that need to be carried over.
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Paul Hambidge
Factory Direct FlooringReady to build a Hydrogen storefront?
Tell us about your requirements and what a standard Liquid theme is holding you back from. We will give you an honest view of whether Hydrogen is the right call.