Increasing Revenue by 30% for Lingerie Outlet Store
A modern Magento 2 ecommerce store for a fashion lingerie retailer, featuring 'complete the look', size search, Searchanise, an inactivity pop-up,
Introducing
Lingerie Outlet Store
Industry
Fashion & Lingerie
Services
Magento 2 Design & Development, SEO Strategy
A modern Magento 2 store built to grow
Lingerie Outlet Store approached us needing an advanced ecommerce website, migrating from BigCommerce to Magento. We built a modern, streamlined Magento 2 store packed with bespoke conversion-driving features, then layered in a supercharged SEO strategy to drive long-term growth. The combination delivered 30% organic revenue growth, a 13.6% increase in organic sessions, and 31% more keywords ranking in positions one to three.
An advanced 'Complete the Look' feature
We built a bespoke 'Complete the Look' feature that surfaces complementary products on every product page, matching bras, briefs, suspenders, and accessories automatically. The feature drives higher average order values by helping shoppers build a coordinated look, while reducing the effort of searching for matching pieces separately. It is one of the most commercially impactful features on the site.
The impact we made
Find the right fit, instantly
Lingerie shopping is highly size-sensitive. We built a 'Search by Size' feature that lets customers filter the entire catalogue by their exact size, returning only the products that fit them. This dramatically reduces the frustration of finding products only to discover they are not available in the right size, and has significantly improved the quality of the browsing experience. Searchanise smart search with autocomplete adds further speed to product discovery across the full catalogue.
“Working with Limely has been a pleasure from the start. The team have given us the support we needed every step of the way and we're already excited about the results we're seeing.”
Inactivity pop-up and deal of the day
We built a bespoke inactivity pop-up that triggers when a customer has been idle, surfacing a relevant offer or featured product to re-engage them before they leave. A 'Deal of the Day' feature highlights a rotating daily promotion, creating urgency and a reason to return. Together, these features extend session duration and give the team powerful tools to promote products and offers without paid advertising.
A digital magazine for content-led organic growth
We built a digital magazine as the content hub for the SEO strategy, housing fit guides, size conversion charts, brand comparisons, and style advice that addresses shoppers at every stage of the buying journey. This content builds trust, reduces returns, and creates a natural path to purchase. Combined with technical SEO work and keyword targeting across every category, it has driven a 31% increase in keywords ranking in positions one to three.
